Become a Known Expert

With Advice & Support from Lawyer Forward

Being an expert requires more than an education, and being known is even harder. By combining data and storytelling, your content will help you develop and demonstrate true expertise. That earns you a price premium through better service. We’ll help you get there.

Start With the Basics

Listen to the 90 Day Known Expert Series on the Lawyer
Forward podcast.

Prefer to read?
Check out the 90 Day Known Expert Blog Series.

Define your expert
positioning with this handy worksheet.

Mike Whelan at Harvard Law School

Hi, I’m Mike.

I help companies in the legal space gain visibility. Using good data and compelling storytelling, I write content that converts missionaries to your cause. Create an atmosphere of success for your firm by surrounding it with the right language.

After writing the book Lawyer Forward, I became fixated on the ways language can change minds. When it comes to the adoption of new ideas and hiring new providers, robust content and healthy networks are everything. Let’s talk about how I can help your brand get that kind of growth-feeding content.


Content Strategy

We start every engagement with strategy consulting. Learn how original research, anchor pieces, and being yourself loudly helps you develop known expertise.

Anchor Content Production

If you are a legal services or technology brand looking to step up your content game, create anchor content. Mike Whelan will personally write large pieces like white papers and books. He’s done similar pieces for Clio, Price Waterhouse Cooper, Law Insider, Angela Faye Brown & Associates, and the Von Dohlen Law Firm.

Monthly Content Support

If you’re a solo lawyer looking to become a known expert, we can help. We create custom content by amplifying your voice. Expect 5-10 blog posts per month as well as audio interviews to repurpose.

Strategic Business Requires Strategic Content.