by Mike Whelan, Jr. | Sep 20, 2020 | (Re)Launch, 90 Day Known Expert
Today we explore maybe the hardest and most important principle to understand for a would-be expert: positioning. David Baker says it’s what you do and who you do it for, which is a fine definition, but awfully services-oriented. That kind of elevator pitch...
by Mike Whelan, Jr. | Sep 19, 2020 | (Re)Launch, 90 Day Known Expert
Your role as an expert is not to own a chunk of specialized knowledge and charge for that scarcity; your job is to help people make decisions. That may be the most important mindset shift of this 90 day exercise. Humans Make Decisions Much has been made of robots...
by Mike Whelan, Jr. | Sep 18, 2020 | (Re)Launch, 90 Day Known Expert
What do you do if the smartest person in the room is the room? David Weinberger asked this question in his book Too Big to Know. What he meant was that the technology in the room—everything from the computer to the light switch—is connected to the network. When you...
by Mike Whelan, Jr. | Sep 17, 2020 | (Re)Launch, 90 Day Known Expert
After I wrote Lawyer Forward—a book that argues explicitly for more specialization and collaboration—I got a fair bit of pushback. “I don’t want to specialize. I’ll get so bored.” Or, “I can’t specialize where I live. I have to take...
by Mike Whelan, Jr. | Sep 16, 2020 | (Re)Launch, 90 Day Known Expert
Are you a lawyer who wants to—ya know—lawyer? It’s easy to feel like there’s no place for you in the future of law, especially if you’re a solo. When you look for advice on building a law firm, often you only see information on topics like hiring a...
