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How To Choose Your Area of Expertise (90 Day Known Expert Day 5)

by Mike Whelan, Jr. | Sep 20, 2020 | (Re)Launch, 90 Day Known Expert

Today we explore maybe the hardest and most important principle to understand for a would-be expert: positioning. David Baker says it’s what you do and who you do it for, which is a fine definition, but awfully services-oriented. That kind of elevator pitch...

We’re All Decision Scientists Now (90 Day Known Experts Day 4)

by Mike Whelan, Jr. | Sep 19, 2020 | (Re)Launch, 90 Day Known Expert

Your role as an expert is not to own a chunk of specialized knowledge and charge for that scarcity; your job is to help people make decisions. That may be the most important mindset shift of this 90 day exercise. Humans Make Decisions Much has been made of robots...

Do We Still Need Experts? (90 Day Known Expert Day 3)

by Mike Whelan, Jr. | Sep 18, 2020 | (Re)Launch, 90 Day Known Expert

What do you do if the smartest person in the room is the room? David Weinberger asked this question in his book Too Big to Know. What he meant was that the technology in the room—everything from the computer to the light switch—is connected to the network. When you...

Should You Specialize? (90 Day Known Expert Day 2)

by Mike Whelan, Jr. | Sep 17, 2020 | (Re)Launch, 90 Day Known Expert

After I wrote Lawyer Forward—a book that argues explicitly for more specialization and collaboration—I got a fair bit of pushback. “I don’t want to specialize. I’ll get so bored.” Or, “I can’t specialize where I live. I have to take...
Introducing the 90 Day Known Expert Series

Introducing the 90 Day Known Expert Series

by Mike Whelan, Jr. | Sep 16, 2020 | (Re)Launch, 90 Day Known Expert

Are you a lawyer who wants to—ya know—lawyer? It’s easy to feel like there’s no place for you in the future of law, especially if you’re a solo. When you look for advice on building a law firm, often you only see information on topics like hiring a...