
Monthly Content Support…
How It Works
Publishing thoughtful content is at the core of becoming a known expert. But it can be hard for lawyers to discover their voice and produce regularly. At Lawyer Forward Media, we can help you do both through monthly content support. Learn more about our process below.

Strategy Session

Audio Interview

Post Writing

Launch, Measure, Refine, Repeat
Strategy Session

Expert Positioning Review

Content Strategy Planning

Engagement Planning
Audio Interview

Casual Hour-Long Interview

Using Target Keywords

Repurposed in Written Content
Copywriting

Anchor Content Piece

Relevant Support Pieces

Multimedia Posts
Launch, Measure, Repeat

Scheduled Posting

Monthly Strategy Review

Discounted Annual Plans

Content Results

60% read
Content Before Purchase
Of those who purchase a product, 60% read a blog post about it first. They especially prefer content when a product or service is new or complex.

3x more
Leads From Content
Content marketing generates 3 times more leads than paid search. Although paid exposure should be part of any marketing strategy, content should still be the anchor. All paid and unpaid activities should go through content assets that build trust.

16+ posts
For 4.5x the Leads
Publishing 16+ posts per month generates 4.5x more leads than posting 4 times per month. Longer posts also do well, but frequency is best for both search engines and curious prospects. When in doubt, write more.
Like everything from the internet 2.0 era, content marketing has become insanely competitive. And if you’re a lawyer, you’re competing with major national companies for the first page. But if you rethink the “why” of content marketing—as an integrated way to develop and demonstrate expertise, drawing missionaries to your cause—the ROI makes way more sense. Your marketing spend can be intimately tied to your personal development. If you are ready to learn how anchor pieces and monthly engagement can make you a better lawyer (and a better-known lawyer), we hope you’ll reach out for help.
*Data cited above can be accessed here.